Hello

AREAS OF EXPERTISE

 

• Creative Thinker—Vision & Strategy

• Graphic Design and Video Direction

• Program & Project Management

• Communicating Brand Story

• Bulletproof Quality Control

• Fluent in the full creative Arsenal

• Team Culture Enrichment & Motivation

• Building & Validating Concepts

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SUMMARY OF QUALIFICATIONS

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• Creative force behind the brand—owning every step of the marketing and design process from vision to launch: planning, creating, editing, and publishing content that commands attention Developing an initial story and concept into a production-feasible, and fully planned project.

• Strong ability with project planning to produce a high volume of work under tight deadlines.

• Creative operator and project lead—driving design from concept to execution while steering cross-functional teams in high-impact, fast-moving collaborative campaigns.

• Leads with vision — bringing sharp strategic thinking, elevated creative instincts, and hands-on expertise in photo direction, typography, and graphic design to build brand moments that hit hard and move fast.

 

PROFESSIONAL EXPERIENCE

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INDUCTION THERAPIES - THE A METHOD – COLLAGEN PIN | Louisville, KY

Digital Marketing & Product Specialist – Sept. 2021 – Present

• Develop eye-catching visuals for websites, social media, email campaigns, product catalogs, advertisements. Worked with digital print department to develop packaging and product prototypes in turn producing product labeling, packaging.

• Drive and sync strategic marketing initiatives for three B2B & B2C medical grade and over the counter brands utilizing appealing social media, e-mail campaigns, websites, e commerce, press releases.

• Focus on identifying technical needs within the Marketing Department and crafting innovative digital solutions by analyzing current trends and identifying the best tools for the job.

• Built and maintained Project Management program focused on building processes, creating support documents, project plans to streamline product launches, social media, web maintenance and updates.

 

BEST BUY – GEEK SQUAD  | Richfield, MN | Brooks, KY

Senior Corporate Communications Specialist – July 2018 – Oct. 2020

Media & Communications Specialist (Ground Control) – Sept. 2012 – July 2018

Senior TV Reclamation Quality Assurance Agent – April 2008 – Sept. 2012

• Managed corporate communications initiatives and activities—satisfied and remained authentic to core business values and brand.

• Demonstrated excellent knowledge in conceptualizing, developing, and implementation of communications plans, strategies and designing communication campaigns to support departments withing the facility. 

• Delivered written content, video, and graphics for email alerts and digital publications reaching an audience of 10,000 employees.

• Ensured brand perfection of language and accuracy of images in deliverables ranging from videos, print publications, web pages, newsletters and brochures.

• Served as an in-house producer, director and editor—worked with contract photographers and videographers to produce corporate training and safety videos.

 

EDUCATION

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ITT Technical Institute

Bachelor of Arts (BA), Digital Communication and Multimedia

 

Jefferson Community College

Associates of Arts (AA), Commercial and Advertising Art

 

Jefferson Technical College

Associate of Arts and Science (AAS), Graphic Arts Technology

 

TECHNICAL SKILLS

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Communications: MS Office 365, Act On, SharePoint

Creative: Adobe Creative Suite, Canva, Autodesk 3ds Max, Animoto

Marketing: WordPress / Elementor, MailChimp, Share-A-Sale

Project Management/Sharing: Trello, MS Project, MS Planner, Asana

Analytics: Google Analytics, Monster Insights, Meta Creator Studio, MouseFlow, Intuit QuickBooks

Ecommerce: Amazon Prime, Google Merchant Center, Shopify, Woo Commerce

Social Media: Meta Business Suite, Loomly, Tik-Tok for Business, Pinterest Business Hub, YouTube for Business

 

EBN OUTREACH

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Communications Steering Committee – Best Buy RWEN (Women’s Remote Employee Network)

Created templates for newsletters and announcements. Built and updated mailing list. Developed a process to share news and events stories. Created group logo and managed Microsoft Teams group page.

 

Communications Chair - Geek Squad Inclusion and Diversity Committee

Provide communications to share capabilities and initiatives to promote meaningful change within the workplace.

 

Communications Chair – Best Buy District 52 Tri-Pride

Developed communications to promote awareness of vital roles of LGBTQ associates and community.

 

AWARDS

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Geek Squad City Mayor's Award

Issued by Geek Squad City Director, John Archer · Apr 2018

 

Employee of the Month

Issued by Geek Squad · Dec 2017

 

Geek Squad Core Values Award-Unleashes the Power of the People

Issued by Geek Squad/Best Buy · Jul 2017Issued by Geek Squad/Best Buy · Jul 2017

Demonstrating behaviors that contribute to building the brand.

 

Employee of the Month

Issued by Geek Squad · Jul 2017

 

Squad Starter top 50 Award

Issued by Geek Squad · Feb 2017Issued by Geek Squad · Feb 2017

Innovation award

 

Geek Squad City Mayor's Award

Issued by Geek Squad City Mayor, John Archer · May 2016

 

Best Buy Tag Team Award

Issued by Best Buy · Jun 2013

Award given to employees for their volunteer work, Best Buy contributes a monetary donation to the organization based on volunteer hours.

 

Employee of the Month

Issued by Geek Squad · Dec 2012

 

Employee of the Month

Issued by Geek Squad · Feb 2009

 

Employee of the Month

Issued by Geek Squad · Sep 2008